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Budweiser Commits to Making ‘Fresher’ Beer

Budweiser Commits to Making ‘Fresher’ Beer


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Anheuser-Busch is investing is $500 million worth of new equipment to make fresher Budweiser beer

What exactly “fresher beer” entails is a bit murky.

Perhaps in response to sliding beer sales, Anheuser-Busch has made the decision to commit $500 million to making “fresher beer” for Budweiser. Critics have noted that Budweiser did not say anything about improving the taste or quality of their beer — they are just looking to shorten the time between bottling and distribution. The new investments would add two new $82 million facilities in Los Angeles and Columbus, Ohio, which would shorten the time it would take to get the beer from the factory to your fridge.

Parent company AB InBev’s total sales have dropped between .5 and 1.5 percent over the past few years, as the market shifts to craft beer. In 2014, for the first time, sales growth of craft beer surpassed that of largescale domestic brews like Budweiser. Budweiser addressed this competitive shift in their 2015 Super Bowl advertisement, in which they mocked craft beer drinkers.

Since then, the beer giant seems to have changed its strategy, instead focusing on mimicking the success of smaller breweries, and acquiring craft breweries like Blue Point and Karbach. Budweiser also made headlines for its mega-merger with SABMiller in 2014, a deal which made it the largest beer company in the world by a wide margin. Together, AbInBev and SABMiller produce 27 percent of the world’s beer, according to The Richest.

But it has not been enough to meet the shifting demands of the beer drinking population.

"The market continues to be very competitive and much more fragmented," AB InBev CEO João Castro Neves told press. "We’re making those investments to cope with all this additional complexity."


The Untold Truth Of Budweiser

Country music. Apple pie. John Deere tractors. Budweiser beer. There are certain things that are just quintessentially American. Despite the growing craft beer movement in this country, we still associate drinking Budweiser beer with one of the most familiar icons of Americana.

We know what it tastes like (light, fizzy, unmemorable), and we cheer on their successful marketing campaigns — especially during the Super Bowl — with those adorable puppies and beautiful horses.

Whether you love it or hate it, Budweiser is a familiar piece of American culture. But we've rounded up some of the behind-the-scenes secrets about Budweiser that you may have never heard of, from the beer's recently-revealed secret recipe (and the surprising secret ingredient), to its surprising origins and some of the secrets behind the Clydesdale horses.

Keep reading to find out some of the most fascinating secrets and little-known facts behind one of the most popular beers in the world.


The Untold Truth Of Budweiser

Country music. Apple pie. John Deere tractors. Budweiser beer. There are certain things that are just quintessentially American. Despite the growing craft beer movement in this country, we still associate drinking Budweiser beer with one of the most familiar icons of Americana.

We know what it tastes like (light, fizzy, unmemorable), and we cheer on their successful marketing campaigns — especially during the Super Bowl — with those adorable puppies and beautiful horses.

Whether you love it or hate it, Budweiser is a familiar piece of American culture. But we've rounded up some of the behind-the-scenes secrets about Budweiser that you may have never heard of, from the beer's recently-revealed secret recipe (and the surprising secret ingredient), to its surprising origins and some of the secrets behind the Clydesdale horses.

Keep reading to find out some of the most fascinating secrets and little-known facts behind one of the most popular beers in the world.


The Untold Truth Of Budweiser

Country music. Apple pie. John Deere tractors. Budweiser beer. There are certain things that are just quintessentially American. Despite the growing craft beer movement in this country, we still associate drinking Budweiser beer with one of the most familiar icons of Americana.

We know what it tastes like (light, fizzy, unmemorable), and we cheer on their successful marketing campaigns — especially during the Super Bowl — with those adorable puppies and beautiful horses.

Whether you love it or hate it, Budweiser is a familiar piece of American culture. But we've rounded up some of the behind-the-scenes secrets about Budweiser that you may have never heard of, from the beer's recently-revealed secret recipe (and the surprising secret ingredient), to its surprising origins and some of the secrets behind the Clydesdale horses.

Keep reading to find out some of the most fascinating secrets and little-known facts behind one of the most popular beers in the world.


The Untold Truth Of Budweiser

Country music. Apple pie. John Deere tractors. Budweiser beer. There are certain things that are just quintessentially American. Despite the growing craft beer movement in this country, we still associate drinking Budweiser beer with one of the most familiar icons of Americana.

We know what it tastes like (light, fizzy, unmemorable), and we cheer on their successful marketing campaigns — especially during the Super Bowl — with those adorable puppies and beautiful horses.

Whether you love it or hate it, Budweiser is a familiar piece of American culture. But we've rounded up some of the behind-the-scenes secrets about Budweiser that you may have never heard of, from the beer's recently-revealed secret recipe (and the surprising secret ingredient), to its surprising origins and some of the secrets behind the Clydesdale horses.

Keep reading to find out some of the most fascinating secrets and little-known facts behind one of the most popular beers in the world.


The Untold Truth Of Budweiser

Country music. Apple pie. John Deere tractors. Budweiser beer. There are certain things that are just quintessentially American. Despite the growing craft beer movement in this country, we still associate drinking Budweiser beer with one of the most familiar icons of Americana.

We know what it tastes like (light, fizzy, unmemorable), and we cheer on their successful marketing campaigns — especially during the Super Bowl — with those adorable puppies and beautiful horses.

Whether you love it or hate it, Budweiser is a familiar piece of American culture. But we've rounded up some of the behind-the-scenes secrets about Budweiser that you may have never heard of, from the beer's recently-revealed secret recipe (and the surprising secret ingredient), to its surprising origins and some of the secrets behind the Clydesdale horses.

Keep reading to find out some of the most fascinating secrets and little-known facts behind one of the most popular beers in the world.


The Untold Truth Of Budweiser

Country music. Apple pie. John Deere tractors. Budweiser beer. There are certain things that are just quintessentially American. Despite the growing craft beer movement in this country, we still associate drinking Budweiser beer with one of the most familiar icons of Americana.

We know what it tastes like (light, fizzy, unmemorable), and we cheer on their successful marketing campaigns — especially during the Super Bowl — with those adorable puppies and beautiful horses.

Whether you love it or hate it, Budweiser is a familiar piece of American culture. But we've rounded up some of the behind-the-scenes secrets about Budweiser that you may have never heard of, from the beer's recently-revealed secret recipe (and the surprising secret ingredient), to its surprising origins and some of the secrets behind the Clydesdale horses.

Keep reading to find out some of the most fascinating secrets and little-known facts behind one of the most popular beers in the world.


The Untold Truth Of Budweiser

Country music. Apple pie. John Deere tractors. Budweiser beer. There are certain things that are just quintessentially American. Despite the growing craft beer movement in this country, we still associate drinking Budweiser beer with one of the most familiar icons of Americana.

We know what it tastes like (light, fizzy, unmemorable), and we cheer on their successful marketing campaigns — especially during the Super Bowl — with those adorable puppies and beautiful horses.

Whether you love it or hate it, Budweiser is a familiar piece of American culture. But we've rounded up some of the behind-the-scenes secrets about Budweiser that you may have never heard of, from the beer's recently-revealed secret recipe (and the surprising secret ingredient), to its surprising origins and some of the secrets behind the Clydesdale horses.

Keep reading to find out some of the most fascinating secrets and little-known facts behind one of the most popular beers in the world.


The Untold Truth Of Budweiser

Country music. Apple pie. John Deere tractors. Budweiser beer. There are certain things that are just quintessentially American. Despite the growing craft beer movement in this country, we still associate drinking Budweiser beer with one of the most familiar icons of Americana.

We know what it tastes like (light, fizzy, unmemorable), and we cheer on their successful marketing campaigns — especially during the Super Bowl — with those adorable puppies and beautiful horses.

Whether you love it or hate it, Budweiser is a familiar piece of American culture. But we've rounded up some of the behind-the-scenes secrets about Budweiser that you may have never heard of, from the beer's recently-revealed secret recipe (and the surprising secret ingredient), to its surprising origins and some of the secrets behind the Clydesdale horses.

Keep reading to find out some of the most fascinating secrets and little-known facts behind one of the most popular beers in the world.


The Untold Truth Of Budweiser

Country music. Apple pie. John Deere tractors. Budweiser beer. There are certain things that are just quintessentially American. Despite the growing craft beer movement in this country, we still associate drinking Budweiser beer with one of the most familiar icons of Americana.

We know what it tastes like (light, fizzy, unmemorable), and we cheer on their successful marketing campaigns — especially during the Super Bowl — with those adorable puppies and beautiful horses.

Whether you love it or hate it, Budweiser is a familiar piece of American culture. But we've rounded up some of the behind-the-scenes secrets about Budweiser that you may have never heard of, from the beer's recently-revealed secret recipe (and the surprising secret ingredient), to its surprising origins and some of the secrets behind the Clydesdale horses.

Keep reading to find out some of the most fascinating secrets and little-known facts behind one of the most popular beers in the world.


The Untold Truth Of Budweiser

Country music. Apple pie. John Deere tractors. Budweiser beer. There are certain things that are just quintessentially American. Despite the growing craft beer movement in this country, we still associate drinking Budweiser beer with one of the most familiar icons of Americana.

We know what it tastes like (light, fizzy, unmemorable), and we cheer on their successful marketing campaigns — especially during the Super Bowl — with those adorable puppies and beautiful horses.

Whether you love it or hate it, Budweiser is a familiar piece of American culture. But we've rounded up some of the behind-the-scenes secrets about Budweiser that you may have never heard of, from the beer's recently-revealed secret recipe (and the surprising secret ingredient), to its surprising origins and some of the secrets behind the Clydesdale horses.

Keep reading to find out some of the most fascinating secrets and little-known facts behind one of the most popular beers in the world.


Watch the video: A look inside the Budweiser plant (July 2022).


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